Creativity for outdoor advertising

"The poster design is based on the movement. You're having, it's happening to you.The poster is the middle of the creative person. It's the biggest creative challenge. Solve mercadológico communication problem on a poster and probably find the answer to all media ".

The poster design is based on the movement

Creativity outdoors can be segmented your audience. Here we collect Socio-demographic information including age, sex, race, income and travel patterns which can be marked on maps and choose those that meet specific conditions, allowing the advertiser to reach their target audience with messages that appeal to according to your tastes and preferences. In an era when television, radio and print are becoming more fragmented, outdoor advertising keeps its main feature: "can not be ignored." Ie is there in the street, in your face, in your mind, 24 hours a day, every day, it's hard to go unnoticed.

TYPES OF OUTDOOR ADVERTISING

the audience, while it is away from home and the spectacular or fences (the ads placed on rooftops or on land to be seen by people flowing through streets, roads and increased Traffic).By their nature, outdoor ads placed are divided into two categories:

The verbal announcements, which are those that are placed on or off the premises of a business.
The advertising that are standing in different facilities to their own.
Basically, the type of media on which are held, there are three types of ads "away from home":

Billboards--Transport--Street Furniture
Billboards, Spectaculars --walls--Giant Models --transports

They ´re metal structures built on land or roofs with a vertical plane on which a notice is placed to transmit an advertising message to people who pass through streets, avenues and roads. For practical purposes, the intention is that the exhibition areas have standardized sizes to facilitate the production and operation of the ads.

BILLBOARDS, SPECTACULAR O FENCES
Are painted or print ads that are placed on walls of tall buildings or houses that are located on roads. They have a strong impact on vehicular and pedestrian traffic.

WALLS
They are figures produced on a large scale to represent a product, service or brand. They are designed to attract attention in strategic locations.

MAJOR MODELS
TRANSPORTATION
Advertising on transport offers an economical option for getting to an urban audience moving. Besides reaching a population moving transport advertising is extremely cheap. The basic forms of advertising on transport are:

Advertising on Buses and taxis
They are ads placed on the bodywork of these vehicles, taking advantage of both the size of the flat areas as defined routes that are traveled. Sometimes, as in the case of taxis, additional structures are built to the body to display advertising.

Freight Vehicles
Take the outer surface of trucks to place advertisements. Consider the fact that the vehicle travels great distances and is addressed to people who are driving road and the inhabitants of the towns that stand.

Public Transport Vehicles
In this case, announcements or messages are directed exclusively for passengers and placed in defined areas inside the vehicle.

Stop Buses
Are shelters placed on buses and minibuses for public transport users expect the vehicle that transports. Advertising media display ads that are targeted to both passengers and drivers and pedestrians. The exhibition area can occasionally used independently shelter, provided that you also meet a labor of information.

Stands Advertising in Transport Terminals, Shopping, Sports and Entertainment Centers
They are purpose-built for display of advertisements in properties with considerable trafficking frames. placed on walls, corridors, watches, information screens, etc.

There are also many applications in which the advertising activity helps to defray the cost of elements that facilitate coexistence in urban centers, such as resting benches, trash cans, telephone booths, mailboxes, etc.

Design exterior

Since foreign audience is essentially mobile. Where people traveling by car or just walking rapidly while performing their daily activities. The mobility limits the exposure time to a few seconds, is why, to design an exterior requires a disciplined and concise creative approach.

At first glance, the exterior design seems very simple, just a picture and a few words. In just seven seconds should tell a story, draw attention, encourage imagination and stimulate the senses to provoke a desire to purchase at the viewer.

Try it, think about a product or service and design a poster to announce a traffic moving at high speed. Suddenly does not seem so easy right ?. But here are a few steps you need to follow to get you out nice and striking exterior.

Steps to Design exterior

So now are a few steps you need to follow to design outdoor advertising, having a great reception and clear that it is very successful, these are:

Easy.-The Text-Invites the viewer to participate-Hides-Intrigue-the Humor
Readability-Color-Typography

Note that one simple message is better on the street. With only a few seconds to create an impression, is essential to keep in simplicity."Focus is the key."

Easy
The exterior only allow a header, usually a maximum of seven words. Conciseness is not only a virtue, but it is necessary, excess words will confuse the audience.

the Text
Outdoor advertising gives life to the street. you must ensure that the viewer involvement. It helps to use images and intriguing, humorous and aesthetic texts which are very effective to capture the attention of the audience.

Invites the viewer to Participate
It may be that the message is not immediately apparent. A riddle, a mystery, a lure to fascinate the viewer. For example the use of mystery involves the viewer to solve the riddle. "Culture Callejera".

Hides and intrigue
The use of humor in outdoor advertising is one of the most effective methods to increase levels of recall campaign. Subtle or direct, humor can generate a smile or make the viewer laugh out loud. "Map Entertainment".

the Humor
Contrast, font, style and size are critical factors in the readability of outdoor advertising. As clear images that allude to the viewer's senses. An invitation to daydream and fantasize. The design is worthy to appreciate and study its details. "Street Art".

Readability
When choosing colors to be used in outdoor advertising, the designer must find colors with high contrast in both hue
(the identity of a color, such as 'red', 'green', etc) and intensity (measured brightness or darkness)

Contrasting colors work very well outdoors, while those lacking contrast colors tend to blend and may hinder their reading.The color wheel illustrates the need for contrast in both hue and intensity.

and finally the aforementioned typography