So you've been sold on the benefits of Digital Menu Boards and want to join the digital movement? Whether you are a mom and pop take out joint or a major quick service franchise, these tips will help ease some of the pain of deploying digital menu boards.

1. Budget accordingly

Consumer hardware may be tempting but if possible budget for the use of commercial grade screens and player hardware to take advantage of better build quality, features and extended warranties. Make sure your budget doesn't just cover the initial system costs but also includes training, creative services and technical support. When choosing between hosted (rented) or hosted-in-house (owned) solutions budget for 3 years of services and estimated support costs to make an accurate comparison.The ROI for digital menu boards is fairly rapid so don't make the mistake of cutting too many corners and budget accordingly

2. Content is Key

You can spend a fortune on an elaborate Digital Menu Board platform just to find that the overall end result looks amateurish and low budget. The success of any digital media project will always be dependent on the quality of the images and dynamic content. Remember customers are engaged by the content and not the technology. Allocate a sufficient portion of your Budget to professional content creation and product or promotional images.

3. Content Management Software

The importance of CMS software can’t be understated. Free software will undoubtedly have limited features and is typically worth what you pay for it. Hosted software may include features but the features you may need are only added when there is a critical demand. Especially for franchise customers who have many locations and will inevitably find new applications for digital signage, make sure you don't box yourself into a system lacks features, and doesn’t scale well. An easy to use interface, strong file support, enhanced scheduling, power management, data integration, and enterprise (multi-location) functionality are features to look for.

4. KISS Keep it simple

When planning your initial screen layout keep it simple. Your template should be well thought out with simple legible menu zones. Featured zones with video or flash animated content should be given significant consideration but never overpower the menu. Once you have the final design for the template don’t deviate from it dramatically. Instead focus on building a media library for featured content which provides the greatest sales lift.

5. Choose a partner wisely

Digital Messaging, Digital Signage, Digital out of Home (DOOH) and Distributed Digital Media are hot technologies and estimated to be a 4 billion market. For those reasons, AV companies, IT companies and some less than qualified resellers are rushing to take advantage. Choose a partner wisely that has experience, a strong support network and has the respect of it's customers.

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