The year 2012 saw a revolution in communication when transparent LCD screen display showcase began to be used by reputed companies like Samsung and Planar Systems. They started using this unique technology in handheld devices, television and other methods for showcasing consumer products.

The Advent and Use of the Technology

Though it started to be widely used from the year 2012 the methodology of showcasing products had been around for about a decade and two back. It is an innovative method where viewers can see the display that is made on the screen while they are also able to see through the screen. The display can be used for augmented reality, to enhance the view of the viewer with the help of displayed images which are overlaid upon real ones. This special technology can be used for displaying shopping items or for other sophisticated computer screens.

The Benefits That Can Be Derived

There are certain benefits which can be achieved by using touch screen video wall.

• ·         It can be used to display a real product
• ·         This screen can be used to play relative information about products and services
• ·         The brand can achieve a real boost by usage of such screen display
• ·         The unique designs helps business houses to draw the attraction of customers more than any other means of display
• ·         The display can be a combination of real products with animated videos
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The Advancement That Is Achieved

As technology is evolving fast there is advancement received in the nature of display that can be achieved now. The newest addition is the transparent display that can now be used. This nature of technology can be used in the video wall touch screen display that is commonly used nowadays. This nature of display has broken the barrier in the nature of communication that can be achieved with customers.

• ·         The display being transparent customers can see through the display
• ·         They can have an unprecedented visual impact
• ·         It also adds a new experience as customers can actually search their required information by touching the display that is displayed

The Application of This Innovative Technology

This unique technology can be used in various applications.

• ·         It can be used to attract customer attention in various product outlets
• ·         Display exhibits in museums
• ·         This unexpected manner of communication can be effectively used to showcase newly launched products in trade fairs or exhibitions
• ·         It can also be used in tables and other pieces of furniture to give a decoration which is multi-functional.