Transparent LCD display is see though glass display, it’s an electronic display that allows the user to see what is shown on the glass screen while still being able to see through it. It is a technology that has been around for a decade or two, but only as of 2012 was it being incorporated by companies such as Samsung and Planar Systems into consumer products like handheld devices, televisions, and other technology. The screens can be used for augmented reality, a way of enhancing your view of the world with digital images overlaid onto real ones, and other applications such as shopping displays and more sophisticated computer screens.

A transparent LCD showcase can not only display a real product inside, it plays relative information or image on the lcd panel, greatly increase brand awareness. The innovative design and clear theme attracts customers to watch the vivid ads which combined real products and multimedia video perfectly.

Nowadays with the improvement of the continuous development of display technology, transparent displays gradually emerge. Compared with traditional displays, transparent displays break the convention, adding a product of interest, bringing users an unprecedented visual impact and a new experience. As a carrier of the creative display, "transparent" is its unparalleled advantage that viewers see the screen behind the appearance of goods, while you can still see the relevant product.

Applications:
1. Luxury watches, cosmetics and jewelry Stores, to attract customer's attention.
2. Electronics stores for cellphone, notebook, smart watch, touch pad etc.
3. Handbag, wallet, backpack advertising and promotions.
4. Display exhibits or collectibles in museum.
5. Trade fair or exhibitions, to disseminate products, brand and new infos in an unexpected way.
6. Multi-functional decoration. On wall, on table, embedded in fixture and so on.